A VP of Sales (and Mom of 3) Discovers the Magic of Disney’s Technology

As the Vice President of Sales for a touch screen manufacturer — and more importantly, a mom of three energetic kids — I’m used to juggling a lot. From back-to-back meetings with clients to school pickups, soccer practices, and bedtime stories, my life runs on logistics. So, when we planned a family trip to Disney World, I prepared for the chaos. What I didn’t expect was to walk into a high-functioning, tech-powered wonderland that made managing three kids surprisingly seamless.

From the moment we arrived, Disney’s technology quietly took the wheel — and I couldn’t help but notice how every touchpoint (pun intended) reflected the kind of UX we strive for in the tech world: intuitive, invisible, and designed to bring joy.

MagicBands and the Art of Frictionless Parenting

Before we even stepped into the parks, each of my kids had a MagicBand wrapped around their wrist like a badge of honor. These unassuming wristbands handled everything: entry tickets, hotel room keys, ride reservations, food purchases — even surprise Mickey-shaped ice cream runs. Watching my youngest proudly tap her band to buy a snack (with my pre-approved payment, of course) made me smile. It was autonomy wrapped in a little tech bracelet.As someone who sells touchscreen and smart interface solutions, I was struck by how smooth and empowering the experience was — especially for kids. No digging through bags or fumbling with apps. Just tap, go, enjoy.

The App That Became Our Vacation MVP of Disney's Technology

The My Disney Experience app is, in a word, genius. It became my personal travel coordinator, line tracker, restaurant booker, and navigator — all while keeping three kids happy and on schedule. I ordered lunch while we were still in line for Pirates of the Caribbean. I booked Lightning Lane passes for our next ride while sipping coffee in Fantasyland. I even managed to sneak in a little grown-up time, thanks to real-time wait times and mobile updates.It’s the kind of all-in-one interface that every busy parent dreams of — the kind of experience we try to build for clients every day in my industry.

Touchscreens, Everywhere — and Done Right

Naturally, I had my eye out for touchscreen tech — and Disney didn’t disappoint. Whether we were interacting with screens in ride queues, or ordering food at a quick-service kiosk, touchscreens were integrated everywhere. But they never felt intrusive — they felt empowering.Watching my kids confidently use tech designed with them in mind was inspiring. It reminded me why I’m passionate about creating intuitive, responsive experiences in my own work. It’s not just about screens — it’s about storytelling, freedom, and making people feel seen and in control.

Tech That Disappears (In the Best Way)

What impressed me most wasn’t the sheer amount of technology — it was how seamlessly it faded into the background. Whether we were in line for a ride or exploring the immersive Star Wars universe, the tech never pulled us out of the magic. It enhanced it.My oldest spent an entire afternoon playing games through the Play Disney Parks app, turning wait time into game time. My middle child hacked droids in Batuu like a pro. I didn’t have to explain anything — they just got it. That’s the hallmark of great tech: when it disappears into the experience and feels like play.

Lessons from the Happiest (and Smartest) Place on Earth

As a mom, I came home with a camera roll full of memories and a heart full of gratitude. As a VP of Sales, I came back energized. Disney is a masterclass in how thoughtful tech can transform an experience — not by showing off, but by making life smoother, simpler, and more magical.It reminded me that the best technology doesn’t just work. It wows. And it leaves you wondering why everything else in life doesn’t work that way too.

Final Thought on the Magic of Disney's Technology

Disney World showed me what’s possible when tech is built around real people — especially families. It’s not just about smart interfaces or clever design. It’s about freedom, connection, and making room for wonder. And if I can bring even a fraction of that to my work in touchscreen sales, then I’m doing something right.

Written by Tersa Harper, VP of Sales & Marketing at UICO

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